These are some further investigation about variation of form in connection with content perception. I started off with the black-and-white version of the VW logo* and rotated it in quarter circles. Note that the logo remains "the same but different" :). On the right I am giving hints what the logo contains beyond the plain "VW". Thus, it's possible to think of the well known signet to be an abstraction of each of the more defined logos on the far right. What interests me most, though, is the second column. Rotating the original - a rather unspectacular effect - triggers all the more specific notions on the right. Take the man's suit, the VW and the goldfish tank. Once your brain learned to see the items in each respective state of rotation, it's there. You will be able to see just one item at the time, for example the man's suit rather than an upside down VW. What's so interesting is the richness and ambiguety of the logo. It qualifies for a highly suggestive piece of design. Probably because the geometric abstraction leaves so much room for interpretation.
* originally designed by VW inhouse engeneer Franz Reimspiess in the 1930's. The VW in it is obvious, but you can also find a wheel with spokes in it.
Meta Design designed the most recent version in 2000. Unfortunately the ambivalence and suggestiveness gets lost for the sake of a 3d plastic button feel.
Keine Kommentare:
Kommentar veröffentlichen